Optimized a national franchise marketing budget. Simple but strategic changes that saved significant spend while maintaining enrollment growth across locations.
30%+
Budget savings
National
Rollout scope
0
Enrollment disruption
Maintained
Growth trajectory
Little Kickers was running a large national marketing budget across multiple franchise locations, but spending inefficiently. Small leaks across dozens of campaigns added up to major waste. They needed someone to find the inefficiencies without disrupting what was working.
Conducted a full budget audit across every franchise location's campaigns
Identified and eliminated duplicate targeting and audience overlap between locations
Consolidated creative testing to reduce redundant spend
Reallocated savings to highest-performing locations and seasons
“Minor changes to our large marketing budget were simple but saved us a lot of time and money.”
Rutul S.
Owner, Little Kickers
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