Found 30%+ budget savings across a national franchise account without disrupting the enrollment growth the campaigns still needed to protect.
30%+
Budget savings
National
Rollout scope
0
Enrollment disruption
Maintained
Growth trajectory
Little Kickers had budget spread across many local franchise campaigns. The risk was not one obvious broken campaign, it was dozens of small overlaps and duplicated tests that quietly raised cost while enrollment still needed to hold.
Conducted a full budget audit across every franchise location's campaigns
Identified and eliminated duplicate targeting and audience overlap between locations
Consolidated creative testing to reduce redundant spend
Reallocated savings to highest-performing locations and seasons
“Minor changes to our large marketing budget were simple but saved us a lot of time and money.”
Rutul S.
Owner, Little Kickers
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