Recovered 20% of wasted Google Ads budget after finding automated bidding was chasing low-intent traffic instead of qualified B2B buyers.
131
New leads/month
12.48x
ROAS
20%
Budget recovered
0
Wasted AI spend
Titan had enough data to grow, but the account was letting Google's automation decide what mattered. High-intent B2B buyers were being underfunded while low-intent clicks consumed budget, and the reports did not make the waste obvious.
Audited every campaign and found Google's AI was optimizing for clicks, not qualified leads
Eliminated AI-driven broad targeting that was draining budget on irrelevant traffic
Rebuilt campaigns around commercial-intent keywords specific to B2B buyers
Recovered 20% of budget and reallocated to highest-performing campaigns
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