Discovered Google's own AI was cannibalizing their ad budget. Restructured everything, recovered 20% of wasted spend and generated 131 new leads per month.
131
New leads/month
12.48x
ROAS
20%
Budget recovered
0
Wasted AI spend
Titan was trusting Google's automated recommendations blindly. The result: Google's AI was eating their ad spend on low-intent audiences while actual high-intent B2B buyers were being ignored. They had no idea 20% of their budget was being wasted.
Audited every campaign and found Google's AI was optimizing for clicks, not qualified leads
Eliminated AI-driven broad targeting that was draining budget on irrelevant traffic
Rebuilt campaigns around commercial-intent keywords specific to B2B buyers
Recovered 20% of budget and reallocated to highest-performing campaigns
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