Restructured their entire Google Ads account, slashing cost per lead from $105 to $29 while increasing return on ad spend to 5.47x.
$29
Cost per lead (was $105)
72%
Cost reduction
5.47x
ROAS
$4.78
Brand CPA
Johny Watches was spending heavily on Google Ads with poor structure: broad match keywords bleeding budget, no call tracking, and competitors stealing branded traffic. Their cost per lead had ballooned to $105, making acquisition unsustainable.
Complete Google Ads account restructure. Killed wasted spend on day one
Implemented call tracking to capture offline conversions that were being missed
Built a competitor conquest strategy to reclaim branded search territory
Created a tiered bidding system based on product margin and intent signals
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