Built an entire paid social presence and TikTok strategy from zero, turning $14K in ad spend into $104K+ in revenue within 8 months.
$104K+
Revenue
12.21x
ROAS
6,000
TikTok followers from zero
$14K
Total ad spend
The Fitzroy had zero social advertising presence and no TikTok account. They were relying entirely on organic reach, which was declining fast. They needed a way to reach new customers profitably without a massive upfront investment.
Launched TikTok from scratch: content strategy, ad account setup, and audience research
Built full-funnel paid social campaigns across Meta and TikTok
Created a testing framework for ad creative, iterating weekly on what converts
Scaled winners aggressively while cutting underperformers within 48 hours
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